• [ ] Is your content better than what's currently ranking?

1. More comprehensive?
2. Well formatted?
3. Contain relevant graphics and images?
4. Is your content written in simple English? Use the Hemingway app and aim for a 6th grader level. This ensures that anyone that lands on your website can read and understand your content.
5. Is there grammar mistakes?

• [ ] Do you have sufficient backlinks to rank?

1. In very competitive niches, everyone has top-tier content - content quality is just the baseline. In such cases, the content that has more high-quality backlinks is more likely to rank. If your competition has content that matches yours, but has 10 more backlinks than you do, they WILL outrank you.

• [ ] Do you have supporting content pieces?

1. Google rewards those websites, which has authority in their niche.
2. A website which has 50 articles on accounting will rank better as compared to the website which has 10 on sales, 10 on accounting, 10 on management etc.
3. So, instead of splitting your focus and covering a dozen topics, focus on ONE topic cluster, finish articles for every keyword in that cluster, and THEN move on to other categories.

• [ ] Is your blog post interlinked properly?
• [ ] do website on-page SEO best practices?